EricGripentrog spent years at the intersection of consumer brand leadership and cultural storytelling — helping global brands reach millions while watching closely how culture shapes identity.
But after working alongside professionals and powerful women across industries, he saw a troubling gap between what wellness promised and what it actually delivered.
The Future of Women’s Wellness
01.
THE PROBLEM WE SAW
Women Were Being Sold Wellness. Not Given Truth.
The market was full of solutions, but short on honesty. Supplements without clean standards. Trends without identity. Marketing without empowerment.
- Women were being marketed wellness, but not given truth.
- They were being sold supplements, but not protected by clean standards.
- They were being pushed solutions, but not empowered with identity.
They deserved truth, safety, confidence, and real ownership over their health. So we created Tru2u.health.
02.
WHERE WE'RE GOING
Tru2u is building the next generation of women's wellness — personalized, science-backed, and rooted in identity.
- Personalized wellness
- At-home testing
- Doctor-supported care
- GLP-1 and metabolic support
- Women's health optimization
- A private Tru2u Wellness Club for influencers and leaders
A BRAND BUILT ON IDENTITY
Before Health Changes, Belief Does.
Ericdid not want to build another supplement company. He wanted to set a new standard — one that begins with who you are, not what you buy.
- I Am Strong
- IAm Radiant
- I Am Calm
- I Am Whole
Wellness at Tru2u isn't just physical — it's emotional, mental, and spiritual. We believe a woman's transformation begins the moment she changes what she believes about herself.
"Every decision behind Tru2u is guided by one question: Does this truly help women?"
Our Values
Our Mission
Redefining What Wellness Looks Like for Women
To empower women to feel powerful, confident, and in control of their health — through clean, intentional wellness. We raise the standard of supplementation by delivering products that are honest, science-backed, and rooted in self-worth.
We don't just support physical health. We strengthen confidence, identity, and belief — from the inside out.
OUR VISION
The World's Most Trusted Women's Wellness Ecosystem
We're building a future where every woman feels educated, empowered, and fully aligned with who she truly is.